Founded in 2012, I Love Colorado Beer began as a friendly challenge between two best friends who set out to brew beer and drink only craft beer. Months of sampling micro-brews led to the birth of I Love Colorado Beer—first as a logo, then as wearable gear for the craft-beer community.

Designed by Philip Jordan, the original logo made a bold statement on a blue t-shirt and a bottle-opener sweatshirt. With backpacks full of swag and an infectious passion for the craft-beer lifestyle, we hit beer festivals across Colorado, connecting with fellow beer lovers who wanted to wear the gear we were wearing.

From those early festival booths, we asked ourselves: Why stop at two items? We expanded from just shirts and hoodies to include hats, socks, and a full line of beer gear. Today, I Love Colorado Beer is proud to offer a full collection of craft-beer apparel and accessories for beer fans everywhere.

Whether you’re a home-brewer, a festival-goer, or simply someone who believes great beer deserves great style, I Love Colorado Beer invites you to wear the brand. Explore our full collection of beer-lover apparel and gear—and raise a glass to your favorite craft brew with every wear.

@ilovecoloradobeer